"Although many believe that technology automatically enables more realistic 
expression, I believe that is just not correct." -- Satoru Iwata
Nintendo Co., Ltd., of Kyoto, Japan, is the acknowledged worldwide leader in the creation of interactive entertainment. To date, Nintendo has sold more than one billion video games worldwide, created such industry icons as Mario and Donkey Kong and launched franchises like The Legend of Zelda and Pokémon. Nintendo manufactures and markets hardware and software for its popular home video game systems, including Nintendo GameCube and the Game Boy series - the world's best-selling video game system.As a wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Washington, serves as headquarters for Nintendo's operations in the Western Hemisphere, where more than 40 percent of American households own a Nintendo game system.
Humble Beginnings
Hanafunda CardsWhen you hear the name Nintendo, odds are you probably think of video games. Fair enough -- they are the company that brought video games back from the dead, after all. But did you know that Nintendo was founded in 1889 as a maker of paper playing cards? It's true. Nintendo (or Nintendo Koppai, as it was then called) started its corporate life as a manufacturer of traditional Japanese Hanafunda playing cards . As the years passed, Nintendo's card business expanded and thrived. In 1949 the company took a step toward becoming the gaming monolith it is today when Nintendo's second president died from a stroke and his 21 year old grandson, Hiroshi Yamauchi, was appointed its president. Over the next twenty years he would both modernize the company and prove to be a ruthless and formidable businessman. Yamauchi expanded Nintendo into a variety of side businesses, including a taxi company, instant rice meals, and even a chain of love hotels! Most of these were eventually closed. Nintendo's future course finally began to take shape when it established its first games division in 1969. The company churned out a variety of gimmicky toys that met with great success, among them the Ultra Hand (an extendible plastic hand that could be used to grab objects) and the Love Tester, which supposedly read the level of "love" between its two users. A man named Gunpei Yokoi was the designer of some of the most popular of these products, and he would play a crucial role at Nintendo in later years. Nintendo Finds its (Multi-Billion Dollar) Niche.
CEO Satoru Iwata took over as chief executive of Nintendo in 2002. The 45-year-old top executive proudly notes in his speeches that he’s an avid gamer and former game developer. Working at Nintendo’s Hal Laboratory subsidiary, he created games such as “Super Smash Bros.'’ and “Kirby.'’ Nintendo’s profits keep growing, but it is under constant attack from Sony and Microsoft, which are both launching new game consoles.
At this month’s E3 conference in Los Angeles, Iwata introduced Nintendo’s counterattacks, the Revolution game console and the Game Boy Micro handheld.
expression, I believe that is just not correct." -- Satoru Iwata
Nintendo Co., Ltd., of Kyoto, Japan, is the acknowledged worldwide leader in the creation of interactive entertainment. To date, Nintendo has sold more than one billion video games worldwide, created such industry icons as Mario and Donkey Kong and launched franchises like The Legend of Zelda and Pokémon. Nintendo manufactures and markets hardware and software for its popular home video game systems, including Nintendo GameCube and the Game Boy series - the world's best-selling video game system.As a wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Washington, serves as headquarters for Nintendo's operations in the Western Hemisphere, where more than 40 percent of American households own a Nintendo game system.
Humble Beginnings
Hanafunda CardsWhen you hear the name Nintendo, odds are you probably think of video games. Fair enough -- they are the company that brought video games back from the dead, after all. But did you know that Nintendo was founded in 1889 as a maker of paper playing cards? It's true. Nintendo (or Nintendo Koppai, as it was then called) started its corporate life as a manufacturer of traditional Japanese Hanafunda playing cards . As the years passed, Nintendo's card business expanded and thrived. In 1949 the company took a step toward becoming the gaming monolith it is today when Nintendo's second president died from a stroke and his 21 year old grandson, Hiroshi Yamauchi, was appointed its president. Over the next twenty years he would both modernize the company and prove to be a ruthless and formidable businessman. Yamauchi expanded Nintendo into a variety of side businesses, including a taxi company, instant rice meals, and even a chain of love hotels! Most of these were eventually closed. Nintendo's future course finally began to take shape when it established its first games division in 1969. The company churned out a variety of gimmicky toys that met with great success, among them the Ultra Hand (an extendible plastic hand that could be used to grab objects) and the Love Tester, which supposedly read the level of "love" between its two users. A man named Gunpei Yokoi was the designer of some of the most popular of these products, and he would play a crucial role at Nintendo in later years. Nintendo Finds its (Multi-Billion Dollar) Niche.
CEO Satoru Iwata took over as chief executive of Nintendo in 2002. The 45-year-old top executive proudly notes in his speeches that he’s an avid gamer and former game developer. Working at Nintendo’s Hal Laboratory subsidiary, he created games such as “Super Smash Bros.'’ and “Kirby.'’ Nintendo’s profits keep growing, but it is under constant attack from Sony and Microsoft, which are both launching new game consoles.At this month’s E3 conference in Los Angeles, Iwata introduced Nintendo’s counterattacks, the Revolution game console and the Game Boy Micro handheld.
You must be surprise with all the video systems that Nintendo has created
Gaming Systems
Consoles: Color TV Game (1977-1980)
. Nintendo Entertainment System (NES) (1983 - 1994)
. Nintendo Entertainment System (NES) (1983 - 1994)
- Super Nintendo Entertainment system (SNES) (1990 - 2000)
- Nintendo 64 (N64) (1996 - 2002)
- Nintendo GameCube (NGC) (2001 - Present)
- Wii (2006 - Present) Portables:
Game Boy (1989 - Present)
Nintendo DS ( 2004 - Present )
The Golden Age
In April 1980, Hiroshi Yamauchi, president of Nintendo, decided to target U.S. market in New York. This incredible company started selling "GAME & WATCH" product line. The Creator of Donkey Kong, Shigeru Miyamoto did not expect the great impact that this cute monkey will affect in American customers. Donkey Kong was named for being a stuborn gorilla. It was placed in two Seattle's in strategics places like a test. When the location cleared more than $30 per day for an entire week, the managers asked for more machines. The $2,000 Radarscape machines stockpiled in the warehouse into Donkey Kong machines themselves. Toward the end of 1981 NINTENDO WAS A HIT.
Donkey = Stubborn
Kong = Gorilla
Donkey = Stubborn
Kong = Gorilla
KEY PEOPLE
Key people and executives for Nintendo Co., Ltd (NTDOY)
President and Director: Satoru Iwata
Managing Director; General Masaharu Matsumoto
Manager, Finance and Information Systems Division
Managing Director; General Eiichi Suzuki
Manager, General Affairs Division
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